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Keywords: e-WOM
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 855–874.
Published: 18 July 2022
... trustworthiness and perceived risk. Fangfang Shi can be contacted at: fangfang.shi@dufe.edu.cn 05 12 2021 24 03 2022 30 05 2022 18 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Involvement e-WOM Perceived risk...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (1): 2–14.
Published: 17 December 2018
...等很重要, 但是消费者在决策中最考虑的因素是那些评论型网站, 消费者会更倾向于找到用户生成的图片来帮助他们的消费决策。 研究实践意义 本论文结果对于饭店管理者理解在线平台的用户生成图片的重要性有着很大的启示。本论文建议其管理者应该使用适当的营销手段来促使自己饭店的相关照片得到用户的分享。 研究原创性/价值 本论文拓展了用户生成内容的现有认识, 研究了饭店照片被消费者分享到在线平台的重要性。 关键词 线上口碑效应 e-WOM、在线平台 、在线评论 、照片分享 、饭店管理 、社交媒体 、用户生成内容 纸张类型 研究论文 Purpose User-generated content...
Journal Articles
Journal of Hospitality and Tourism Technology (2014) 5 (2): 160–176.
Published: 12 August 2014
... 2014 Virtual communities Motivation e-WOM Restaurant reviews User-generated reviews Yelp One of the central principles behind the success of many Internet companies is their ability to harness the collective intelligence of Web communities, especially in context of peer-to-peer...
