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Keywords: eWOM, 来源可信度
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Journal Articles
The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (5): 855–874.
Published: 18 July 2022
... destinations. Originality/value To the best of the authors’ knowledge, this study is one of the first studies to examine the interaction between eWOM credibility, perceived risk and information usefulness and their effect on consumer behaviors in the tourism context. eWOM 来源可信度对目的地访问意愿和在线参与的影响：以中国游客为例...
