Exploring the antecedents and consequences of brand addiction among Iranian consumers Available to Purchase

Marziyeh Vakili holds a master's degree from the Management Department at Shahid Ashrafi Esfahani University, Isfahan, Iran. Her research interests include Business Management, Marketing and Branding.

Reza Salehzadeh is an Assistant Professor in the Management Department at the University of Isfahan, Isfahan, Iran. His research interests include leadership, organizational behavior, ethical psychology, human resource management and branding. He has published more than 100 articles at the national and international levels in refereed journals and conferences. He is the author of two books and a book chapter entitled “Applications of data mining in organizational behavior” (CRC, 2015). His works have been published in academic journals such as Journal of Management Development, Corporate Governance, International Journal of Educational Management, The Learning Organization, Journal of Workplace Learning, Asia Pacific Journal of Marketing and Logistics, Benchmarking, International Journal of Public Leadership, Tourism Review, TQM Journal and Management Decision.

Hassan Esmailian holds a PhD degree from the Management Department at the University of Isfahan, Isfahan, Iran. His research interests include brand management, human resource management and organizational behavior. His works has been published in academic journals such as Public Organizations Management.