Issues

Special Issue: Smart marketing in the digital age. Guest Editor: Abhishek Mishra

Guest editorial

Abhishek Mishra
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Understanding consumer motivation to share IoT products data

Sushant Bhatnagar; Rajeev Kumra
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YouTube channels influence on destination visit intentions: An empirical analysis on the base of information adoption model

Neelika Arora; Suman Lata
View articletitled, YouTube channels influence on destination visit intentions<span class="subtitle-colon">: </span><span class="subtitle">An empirical analysis on the base of information adoption model</span>
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Tapping the potential space-positioning of private labels

Veenu Sharma; Bhuvnesh Kedia; Vandana Yadav; Shreya Mishra
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Digital cause-related marketing campaigns: Relationship between brand-cause fit and behavioural intentions

Meenakshi Handa; Shruti Gupta
View articletitled, Digital cause-related marketing campaigns<span class="subtitle-colon">: </span><span class="subtitle">Relationship between brand-cause fit and behavioural intentions</span>
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Study on influential role of celebrity credibility on consumer risk perceptions

Raksha R. Deshbhag; Bijuna C. Mohan
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Employer branding through crowdsourcing: understanding the sentiments of employees

Neerja Kashive; Vandana Tandon Khanna; Manish Naresh Bharthi
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Implementation and adoption of CRM and co-creation leveraging collaborative technologies: An Indian banking context

Neeraj Kumar Dubey; Preeti Sharma; Purnima Sangle
View articletitled, Implementation and adoption of CRM and co-creation leveraging collaborative technologies<span class="subtitle-colon">: </span><span class="subtitle">An Indian banking context</span>
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Store brand and perceived risk on private label brand attitude

M.K.M. Manikandan
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