Issues

Special Issue: Consumers and Marketing in Emerging Markets. Guest Editors: Anita Goyal, Moutusi Maity

Consumer insights for developing markets

Russell W. Belk
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Reinventing marcom for the new marketplace

Don E. Schultz
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Determinants of customers' online purchase intention: an empirical study in India

Arun Thamizhvanan; M.J. Xavier
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Mediating roles of commitment and corporate image in the formation of customer loyalty

Harsandaldeep Kaur; Harmeen Soch
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Customer usage intention of mobile commerce in India: an empirical study

Rakhi Thakur; Mala Srivastava
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Guest editorial

Guest editorial

Anita Goyal; Moutusi Maity
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