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Bipasha Maity
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Journal Articles
Measuring dynamic effects of advertising: a case study in India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2012) 4 (3): 158–169.
Published: 17 August 2012
Journal Articles
Effectiveness of integrated marketing communications: Empirical analysis of two brands in India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2010) 2 (1): 23–31.
Published: 23 March 2010
