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Journal Articles

Impact of other customers in high and low involvement services: Moderating role of customer’s need for uniqueness

Aditi Sarkar Sengupta, Sreejesh S

Journal of Indian Business Research (2017) 9 (1): 41–58.

https://doi.org/10.1108/JIBR-08-2015-0088

Published: 20 March 2017

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Journal Articles

Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

Devika Vashisht, Sreejesh S

Journal of Indian Business Research (2015) 7 (3): 292–312.

https://doi.org/10.1108/JIBR-11-2014-0082

Published: 17 August 2015

View article titled, Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

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