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Keywords: Cart abandonment
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2021) 13 (2): 189–222.
Published: 02 November 2020
...Rejikumar G.; Aswathy Asokan-Ajitha Purpose Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims...
