.... Practical implications Findings of the study offer meaningful insights and implications for academics and practitioners. Mobile app developers and service providers can gain an understanding of the consumer’s behaviour towards adoption of dietary and fitness apps and improve the app’s utility, service...

... in mindfulness Customer-centric sustainability Mindfulness Mindful consumption Mindful advertising Sustainability marketing Consumer behaviour Corporate strategy Measurement of mindfulness and MC, two constructs combined in one experimental design, using a simulation built around...

..., consumer segments and processes considering the characteristics of consumer behaviour in developing economies. Design/methodology/approach It systematically reviews the literature on consumer personality traits, its measurement and related consumer buying behaviour. It uses data collected from...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Perceived risk Private label brand attitude Retailer equity The Indian retail industry is fast emerging as an organized industry in a country where more than 50 per cent of the population...

... 2018 10 03 2018 06 05 2018 19 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Across the globe, environmental deterioration has long become a matter of great concern. To address...

... antecedents, components, and behavioral outcome, and also the variables, if any, that may intervene between environmental consciousness and environmentally conscious consumer behavior. Design/methodology/approach The paper reviews extant literature to bring conceptual clarity to the term environmental...

... extension in FDS sectors. A brief description of the factors follows. Brand extension incongruity FMCG Involvement Perceived quality Perceived risk Brand extensions Consumer behaviour Brand extension – which involves new products offered under existing brand names – has emerged...

... Mobile communication systems Consumer behaviour Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons as well as for purchase of goods and services using mobile phone. Mobile commerce can be defined as “all activities related to a (potential) commercial...

.... CO explains the cognitive and affective aspects of consumer behaviour and CE explains the normative aspect (Herche, 1992). Olsen et al. (1993) added that consumers are found to rely more on CE when they are not clear about the product attributes. A customer may or may not be clear about...

... to be more affect based and males' relationships with brands tend to be more cognition based and that these vary with age and the nature of family and peer influence. Arvind Sahay can be contacted at: asahay@iimahd.ernet.in © Emerald Group Publishing Limited 2012 India Consumer behaviour...

... India Consumer behaviour Decision making Investments Financial services Behavioural finance Investment product preferences Classification and regression tree Investor bias Financial psychology Investment decisions According to Kumar and Sarkar (2008, p. 205) : The changing...

... on the number of ties (friends) that have already churned (Dasgupta et al., 2008) and also in other networks. Hence the usage pattern of calls to different networks was analyzed. India Telecommunication services Consumer behaviour Customer retention Revenue churn Susceptibility to churn...

... can be contacted at: fpm09anandan_p@mdi.ac.in © Emerald Group Publishing Limited 2011 Social networking web sites Social media User acceptance Technology acceptance model (TAM) Perceived playfulness Perceived usefulness Web site design Consumer behaviour The features exhibited...