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Journal Articles

Impact of personality factors on purchase and adoption of consumer durables with advanced technology

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Ullal Manohar Bhat, Dhananjay Bapat, Amit Mookerjee
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2022) 14 (3): 251–277.
https://doi.org/10.1108/JIBR-06-2020-0207
Published: 25 October 2021
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Journal Articles

Assessing the role of emotions in B2B decision making: an exploratory study

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Santosh Kumar Pandey, Amit Mookerjee
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (2): 170–192.
https://doi.org/10.1108/JIBR-10-2017-0171
Published: 31 January 2018
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Journal Articles

India's rural growth engine: the need to address rural diversity

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Amit Mookerjee
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (3): 171–176.
https://doi.org/10.1108/JIBR-02-2013-0017
Published: 16 August 2013
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