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Journal Articles

Assessing the role of emotions in B2B decision making: an exploratory study

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Santosh Kumar Pandey, Amit Mookerjee
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (2): 170–192.
https://doi.org/10.1108/JIBR-10-2017-0171
Published: 31 January 2018
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