... effort required by the campaign and further to investigate the relationship between these two variables and consumers’ intentions to participate in the campaign, engage in positive word-of-mouth about it and their brand purchase intentions. Design/methodology/approach Six online CRM campaigns...

... brand impression in investigating purchase intention of banking services by young consumers. Ankur Srivastava can be contacted at: asrivastava@ibsindia.org 18 05 2015 19 08 2015 05 10 2015 09 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing...

... frameworks to understand how perceived ease of use, perceived usefulness, ethical self-efficacy, innovation self-efficacy, performance expectancy and privacy impact purchase intention of cloud computing services. Research hypotheses are developed from the literature and tested by a survey questionnaire...