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Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context

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Rejikumar G., Aswathy Asokan A.
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (4): 304–328.
https://doi.org/10.1108/JIBR-09-2016-0090
Published: 27 October 2017
... of customer satisfaction under perceived information importance. Design/methodology/approach Perceptions of 385 bank customers were collected on their information-seeking behavior (ISB), importance of information on satisfaction, satisfaction modification intentions (SMI) and loyalty using a structured...
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