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Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context

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Rejikumar G., Aswathy Asokan A.
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (4): 304–328.
https://doi.org/10.1108/JIBR-09-2016-0090
Published: 27 October 2017
... questionnaire. A variance-based structural equation modeling helped to identify significant linkages among variables such as satisfaction developers, satisfaction retainers, satisfaction modifiers, ISB, SMI and information allied loyalty. Findings The study could identify three distinct dimensions...
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