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Keywords: Shopping motivations
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2021) 13 (2): 189–222.
Published: 02 November 2020
... to consider the role of certain exogenous factors in developing shopping motivations that sequentially mediate to online purchase completion through impulsiveness under risk perceptions. The primary motivation behind this study is to understand the mental mechanism among online customers that develop purchase...
