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Keywords: Socioeconomic changes in rural India
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Journal Articles
India's rural growth engine: the need to address rural diversity
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (3): 171–176.
Published: 16 August 2013
... across rural segments other than the fabled BOP/rich farmer/neo‐rich who sold off farmland to real estate firms? © Emerald Group Publishing Limited 2013 Rural marketing Rural diversity Socioeconomic changes in rural India Rural consumers Rural areas India It is important to note...
