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Keywords: Youngsters
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Journal Articles
Impulse buying intentions of young consumers from a hedonic shopping perspective
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (4): 266–282.
Published: 23 October 2017
...Dipanjan Kumar Dey; Ankur Srivastava Purpose The purpose of this research paper is to examine predictors of impulsive buying intentions among youngsters from a hedonic shopping perspective. Recent theoretical work suggests that impulsive buying can function as a form of different hedonic shopping...
