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Journal Articles
Journal of Indian Business Research (2023) 15 (1): 125–140.
Published: 25 October 2022
... farmers and agribusinesses to continue their business as usual during the pandemic and further enhanced the local food system. This paper is organised as follows. Section 2 describes the background of agriculture and e-commerce in Brunei, followed by the literature review on local food production...
Journal Articles
Journal of Indian Business Research (2021) 13 (2): 189–222.
Published: 02 November 2020
...Rejikumar G.; Aswathy Asokan-Ajitha Purpose Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims...

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