... of originality lies in having interpreted the key money in a perspective closer to the world of intangibles and competitive strategies, to the detriment of the previous (meagre) settings that placed it within the real estate branches of study. Intellectual capital Intangible assets key money Fashion...

... capital Intangible assets Corporate communications Innovation Competitive strategy The expansion of the services sector, stronger competition resulting from globalisation and deregulation, and the emergence of new information technologies have accelerated the shift toward a knowledge‐based...

... Public policy Competitive strategy Small to medium‐sized enterprises Scotland Intellectual assets (IA) are those knowledge‐based items an organisation owns which have the capacity to produce a future stream of benefits for the organisation. Intellectual capital (IC), on the other hand...