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Purpose

– The paper aims to represent a response to the invited paper by Ellen Christiansen: “From ethics of the eye to ethics of the hand in participatory design and development of digital technologies”.

Design/methodology/approach

– The response takes departure in Christiansen's view points regarding dialogue-oriented collaborative prototyping as a mean to address values in design.

Findings

– The response points to the limitations of Christiansen's approach in claiming that dialogue cannot by itself ensure integration of ethics into the practice of design.

Originality/value

– The response addresses methodological issues related to ethical design and stresses the importance of a pro-active design approach in order to implement values in design.

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