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Volume 4, Issue 3
1 August 2006
Journal of Information, Communication and Ethics in Society Cover Image for Volume 4, Issue 3
Viewpoint| August 01 2006

Dynamic traditions: why globalization does not mean homogenization

Publisher: Emerald Publishing
Online ISSN: 1758-8871
Print ISSN: 1477-996X
© Emerald Group Publishing Limited
2006
Journal of Information, Communication and Ethics in Society (2006) 4 (3): 145–154.
https://doi.org/10.1108/14779960680000288

In light of the relation between culture and markets, an analysis of cultural evolution reveals that globalization will not lead to the homogenization of world cultures.

Keywords: Globalization, Market, Culture, Tradition
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© Emerald Group Publishing Limited
2006
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