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Keywords: Gender
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Journal Articles
Journal of Internet and Digital Economics (2023) 3 (1-2): 33–52.
Published: 26 September 2023
... not mirror the previous ones. Originality/value The present study embraces complexity theory concepts in understanding online purchase intention using fsQCA methodology; further, the role of gender in online consumer behaviour was highlighted in the result discussion. A turning point in human history...

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