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Keywords: Online consumer behaviour
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Journal Articles
Journal of Internet and Digital Economics (2023) 3 (1-2): 33–52.
Published: 26 September 2023
... of electronic retailers to understand the motivations impacting online consumer behaviour. Symmetrical and asymmetrical methods are combined to examine the relationship between perceived ease of use, perceived enjoyment, web characteristics, online consumer reviews (OCRs) and online purchase intention. Further...
