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Keywords: Website characteristics
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Journal Articles
Journal of Internet and Digital Economics (2023) 3 (1-2): 33–52.
Published: 26 September 2023
... and causal configurations of the four proposed variables and online purchase intention were examined. Findings The SEM findings confirmed the significance of perceived enjoyment, website characteristics and OCRs on online purchase intention. Perceived enjoyment mediated the relationship between perceived...

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