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Purpose

This paper aims to explore the integration of Generative Artificial Intelligence (GenAI) with established educational theories to enhance business education in diverse classrooms. It demonstrates how GenAI can personalize learning experiences, foster critical thinking and support multicultural classrooms by providing inclusive, culturally relevant content.

Design/methodology/approach

The study aligns GenAI capabilities with Cognitive Load Theory, Constructivist Learning Theory, Multicultural Education, Sociocultural Theory and Universal Design for Learning. A comprehensive review of literature and theoretical frameworks underpins a novel approach to integrating these theories with GenAI to enhance business education.

Findings

Integrating GenAI with educational theories can personalize learning, manage cognitive load, foster active and reflective learning, promote cultural inclusivity and support social interaction. Each theory contributes distinct benefits, such as enhancing students’ critical thinking, supporting diverse learning needs and creating dynamic, interactive learning environments.

Research limitations/implications

While this framework proposes integrating GenAI into business education, it lacks empirical validation. Future research should focus on the long-term effects on student retention and performance, particularly among diverse populations. Comparative studies with traditional teaching methods are needed to assess the benefits and challenges of GenAI-enhanced learning environments.

Practical implications

Implementing GenAI-driven strategies in business education can create dynamic, responsive learning environments, preparing students for the global marketplace with improved skills in critical thinking and cultural competence.

Social implications

Incorporating GenAI in business education supports diverse student populations by addressing their specific educational needs and cultural contexts. This approach fosters social equity by providing inclusive learning experiences, helping students from various backgrounds thrive academically and professionally.

Originality/value

This paper uniquely combines GenAI with multiple educational theories, offering a comprehensive framework for creating culturally responsive and personalized business education. It addresses a gap in the literature by demonstrating how GenAI can align with educational frameworks to support diverse learning environments.

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