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1-5 of 5
Keywords: Generative AI
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Journal Articles
Understanding learner adoption of generative AI-powered Ed-Tech applications by dissertation-based master students
Available to Purchase
Journal of International Education in Business 1–25.
Published: 20 February 2026
..., effort expectancy and performance expectancy, with knowledge sharing as a mediating variable, to develop targeted interventions for enhancing the adoption of generative AI in Education Technology (Ed-Tech). Design/methodology/approach The study uses a stratified random sampling method...
Journal Articles
Student motivation to use generative artificial intelligence in higher education: a grounded theory approach
Available to Purchase
Journal of International Education in Business 1–23.
Published: 16 January 2026
... but also accept and embed it into the curriculum. Generative AI Victor Vroom’s theory of motivation Grounded theory approach Management education One of the most prominent motivation theories that explore the usage phenomenon in terms of behavioral action was proposed by Victor Vroom...
Journal Articles
Navigating the ethical landscape: exploring heteronomous and autonomous strategies in integrating generative AI tools in management education
Available to Purchase
Journal of International Education in Business (2025)
Published: 12 September 2025
... alignment with the United Nations Sustainable Development Goals. The research uses Kohlberg’s Theory of Moral Development as a framework for understanding how ethical consistency influences the responsible use of generative AI in educational settings. Design/methodology/approach A quasi-experimental...
Journal Articles
Mapping theory to practice: AI-enhanced teaching theories for fostering diverse perspectives in business education
Available to Purchase
Journal of International Education in Business (2025)
Published: 21 May 2025
... Limited Licensed re-use rights only AI-enhanced teaching Generative AI Business education Teaching theories Diversity Generative artificial intelligence (GenAI) has emerged as a significant advancement in educational technology, offering opportunities to customize educational content...
Journal Articles
AI empowered academia: a fuzzy prioritization framework for academic challenges
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Journal of International Education in Business (2024)
Published: 10 October 2024
... the barriers which are impeding the implementation of Generative AI Technologies, such as ChatGPT in the educational landscape. Design/methodology/approach The study used the Fuzzy analytic hierarchy process (AHP) model to analyze the responses gathered from 149 academicians belonging to the northern...
