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1-5 of 5
Keywords: Generative AI
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Journal Articles
Journal of International Education in Business 1–25.
Published: 20 February 2026
..., effort expectancy and performance expectancy, with knowledge sharing as a mediating variable, to develop targeted interventions for enhancing the adoption of generative AI in Education Technology (Ed-Tech). Design/methodology/approach The study uses a stratified random sampling method...
Journal Articles
Journal of International Education in Business 1–23.
Published: 16 January 2026
... interface for students. Corresponding author Surabhi Koul sur.koul@gmail.com 12 03 2025 11 09 2025 26 10 2025 24 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Generative AI Victor Vroom’s theory...
Journal Articles
Journal of International Education in Business (2025)
Published: 12 September 2025
... alignment with the United Nations Sustainable Development Goals. The research uses Kohlberg’s Theory of Moral Development as a framework for understanding how ethical consistency influences the responsible use of generative AI in educational settings. Design/methodology/approach A quasi-experimental...
Journal Articles
Journal of International Education in Business (2025)
Published: 21 May 2025
... 10 07 2024 14 10 2024 07 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only AI-enhanced teaching Generative AI Business education Teaching theories Diversity Generative artificial intelligence (GenAI) has emerged...
Journal Articles
Journal of International Education in Business (2024)
Published: 10 October 2024
... the barriers which are impeding the implementation of Generative AI Technologies, such as ChatGPT in the educational landscape. Design/methodology/approach The study used the Fuzzy analytic hierarchy process (AHP) model to analyze the responses gathered from 149 academicians belonging to the northern...
