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Keywords: International student
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Journal Articles
The impact of social media on international student recruitment: the case of Lebanon
Available to Purchase
Journal of International Education in Business (2018) 11 (1): 79–103.
Published: 08 May 2018
...Demetris Vrontis; Sam El Nemar; Ammar Ouwaida; S.M. Riad Shams Purpose The purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media...
