... approach international student recruitment as an export marketing orientation (EMO). The purpose of this paper is to examine the similarities and differences of export marketing orientation amongst three higher education institutions. Design/methodology/approach This study uses export marketing...

...Demetris Vrontis; Sam El Nemar; Ammar Ouwaida; S.M. Riad Shams Purpose The purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media...