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Keywords: Market expansion
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Journal Articles
Business school accreditation in the changing global marketplace: A comparative study of the agencies and their competitive strategies
Available to Purchase
Journal of International Education in Business (2016) 9 (1): 52–69.
Published: 03 May 2016
..., Association of Collegiate Business Schools and Programs and International Assembly for Collegiate Business Education), and analyze their recent market expansion strategies (development and penetration using Ansoff model) as they compete for the schools seeking initial or continuing accreditation. Design...
