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Keywords: Metaverse
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Journal Articles
Journal of International Education in Business (2024)
Published: 12 November 2024
...Belén Maldonado-López; Pablo Ledesma-Chaves; Eloy Gil-Cordero Purpose Given the scarce research on the intention to use the metaverse by higher education students in the marketing field and since the introduction of the metaverse brings a new dimension to consumer interaction, the purpose...
