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Keywords: Readability
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Journal Articles
Journal of International Education in Business (2014) 7 (1): 47–59.
Published: 29 April 2014
...Adele Berndt; Jane P. Wayland Purpose – Locally authored textbooks are used at tertiary South African institutions to assist in marketing research studies. The purpose of this paper is to investigate the readability of locally authored marketing research textbooks in South Africa and compare them...
