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Keywords: Service failures
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Journal Articles
A cross‐national investigation of university students' complaining behaviour and attitudes to complaining
Available to Purchase
Journal of International Education in Business (2012) 5 (1): 50–70.
Published: 04 May 2012
... scales to assess respondent reactions to a service failure by a university. The survey was completed by a sample of university students on an Australian university campus. ANOVA was used to compare differences between groups and regression was used to explore the relationship between attitudes...
