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Keywords: Technology acceptance model
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Journal Articles
Journal of International Education in Business (2026) 19 (1): 9–28.
Published: 18 September 2025
.... Design/methodology/approach The research extends the technology acceptance model ( TAM ) by integrating PIK to explore its impact on perceived usefulness ( PU ) and perceived ease of use ( PEU ), as well as their subsequent effects on student satisfaction and attitudes. Data were gathered from...
Journal Articles
Journal of International Education in Business (2024) 17 (2): 193–209.
Published: 10 January 2024
...Ping He; Judson Carter Edwards; Ying Schwarte Purpose This paper aims to explore the significance of videoconferencing in blended learning, using the technology acceptance model to investigate students’ perceptions and its impact on course engagement, student satisfaction and future technology use...
