Keywords: Technology acceptance model
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Journal Articles
Journal of International Education in Business (2026) 19 (1): 9–28.
Published: 18 September 2025
.... Design/methodology/approach The research extends the technology acceptance model ( TAM ) by integrating PIK to explore its impact on perceived usefulness ( PU ) and perceived ease of use ( PEU ), as well as their subsequent effects on student satisfaction and attitudes. Data were gathered from...
Journal Articles

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