A cross-cultural study of staying reasons of American brands: Analysis of millennial Muslim consumers Available to Purchase

Munazza Saeed is a PhD Scholar at the Department of Syariah and Management, University of Malaya, Kuala Lumpur, Malaysia. She obtained her master’s degree in business administration from the Riphah International University, Islamabad, Pakistan. Her research interests focus on Muslim consumer brand switching behaviour and Muslim consumer behaviour.

Ilhaamie Abdul Ghani Azmi is now a Lecturer at Department of Syariah and Management, Academy of Islamic Studies, University Malaya, Kuala Lumpur. She obtained her PhD at USM, MBA from UKM and BBA from UIAM. Her current research interests are entrepreneurship, human resource management, service quality and Islamic management. To date, she has authored two books, co-edited two books, published 24 articles and 54 papers. Two of her papers have won best paper award at the international conferences. She also has been awarded with 13 research grants whereby she had accepted 11 of them because of unforeseen circumstances. She also was awarded as Fellow Researcher at University of Wollongong, Australia and Universiti Malaysia Kelantan in 2013. In 2003 and 2009, respectively, she was bestowed with Excellence Awards and a certificate of Excellence from University Malaya in 2010. Because of her passion in research, she is registered with Global Agency Research and International Association of Computer Science and Information Technology as a member.