Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study

Dr Munazza Saeed is Assistant Professor at the FAST School of Management, National University of Computer and Emerging Sciences, CFD Campus, Pakistan. She obtained her PhD from the University of Malaya, Kuala Lumpur, Malaysia, and Master of Business Administration from the Riphah International University, Islamabad, Pakistan. Her research interests focus on consumer behavior, consumer psychology, Islamic marketing and international marketing.

Dr Zarina Waheed is a Assistant Professor in the Department of Education in Sardar Bahadur Khan Women’s University Quetta. She recently completed her PhD from the Department of Educational Management, Planning and Policy, Faculty of Education, University of Malaya. She is teaching and supervising undergraduate and postgraduate students. Her research interests are in school transformation, leadership and educational management and policy.

Dr Aysha Karamat Baig is an assistant professor in Marketing at the institute of Business Management, Korangi, Karachi. She has a PhD in Business from Swinburne University of Technology, Sarawak Campus. Her research areas include consumer boycotts, cross cultural consumer psychology, political consumerism and neuro-marketing.

Ilhaamie Abdul Ghani Azmi is Associate Professor at Department of Shariah and Management, Academy of Islamic Studies, University Malaya, Kuala Lumpur. She obtained her PhD at USM, MBA from UKM and BBA, UIAM. Her current research interests are entrepreneurship, human resource management, service quality and Islamic management. To date, she has authored two books, co-editored two books, published 24 articles and 54 papers. Two of her papers have won best paper award at the international conferences. She also has been awarded with 13 research grants whereby she had accepted 11 of them due to unforeseen circumstances. She also was awarded as Fellow Researcher at University of Wollongong, Australia, and Universiti Malaysia Kelantan in 2013. In 2003 and 2009 respectively, she was bestowed with Excellence Awards and a certificate of Excellence from University Malaya in 2010. Due to her passion in research, she is registered with Global Agency Research and International Association of Computer Science and Information Technology as a member.