About Journal of Islamic Marketing
Aims and scope
Journal of Islamic Marketing (JIMA) covers the entire field of marketing and its associated sub-disciplines. Also, due to the nature of the subject, its reach extends further to cross-disciplinary work.
JIMA publishes articles which are: based on quantitative or qualitative empirical work, conceptual, theory driven, literature reviews, case studies, book reviews, executive interviews, and thought pieces – without preference.
Whilst we welcome novel, innovative, and ground-breaking contributions from a wide range of traditions; the focus of authors’ work must be on addressing the needs of a marketing audience – and links with Islam and Muslims must be clearly articulated throughout.
The following are some suggested areas of interest:
- Development of Theory, Practice, and Research Methods
- Marketing of Islamic Financial Products and Services
- Halal Food, Drink, Pharmaceuticals, Cosmetics, Toiletries, and Supply Chains
- Arts, Fashion, Lifestyle, Entertainment, and Sports
- Hospitality, Spiritual and Health Tourism
- Religiosity, Muslim Rituals and patterns of Worship
- Society, Interfaith, Ethnocentrism, Multiculturalism, and Cross-Culture
- Islamic Codes of Conduct and Ethics
