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Exploring the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach

Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Abdollah Ah Mand, Hafezali Iqbal Hussain, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay

Journal of Islamic Marketing (2021) 12 (1): 145–165.

https://doi.org/10.1108/JIMA-05-2019-0095

Published: 06 February 2020

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