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Journal Articles

Antecedents of brand equity on halal tourism destination

Alexander Preko, Iddrisu Mohammed, Azizbek Allaberganov

Journal of Islamic Marketing (2022) 13 (8): 1685–1702.

https://doi.org/10.1108/JIMA-09-2020-0283

Published: 05 May 2021

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Journal Articles

Understanding spiritual journey to hajj: Ghana and Uzbekistan perspectives

Alexander Preko, Azizbek Allaberganov, Iddrisu Mohammed, Martins Albert, Robert Amponsah

Journal of Islamic Marketing (2022) 13 (2): 446–465.

https://doi.org/10.1108/JIMA-06-2020-0176

Published: 22 October 2020

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Journal Articles

Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana

Alexander Preko, Iddrisu Mohammed, Theophilus Francis Gyepi-Garbrah, Azizbek Allaberganov

Journal of Islamic Marketing (2021) 12 (1): 124–144.

https://doi.org/10.1108/JIMA-04-2019-0082

Published: 06 February 2020

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