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Baker Ahmad Alserhan
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Journal Articles
Researching Muslim consumers: do they represent the fourth-billion consumer segment?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (2): 121–138.
Published: 22 June 2012
Journal Articles
On Islamic branding: brands as good deeds
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (2): 101–106.
Published: 25 June 2010
