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Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach

Mohamed Soliman, Mahmood Hayeemad, Ruslee Nuh, Chutikan Phetkaew

Journal of Islamic Marketing (2026) 17 (4): 1310–1339.

https://doi.org/10.1108/JIMA-06-2024-0264

Published: 20 August 2025

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