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Journal Articles

Looking at the beauty of halal through the stimulus-organism-response model and gender perspectives: the case of Indonesian Muslim

Sri Rahayu Hijrah Hati, Rakotoarisoa Maminirina Fenitra, Adlin Masood, Hapsari Setyowardhani, Alina Abdul Rahim, Ujang Sumarwan

Journal of Islamic Marketing (2025) 16 (9): 2465–2488.

https://doi.org/10.1108/JIMA-12-2023-0424

Published: 12 February 2025

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Journal Articles

Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Sri Rahayu Hijrah Hati, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani

Journal of Islamic Marketing (2022) 13 (8): 1703–1727.

https://doi.org/10.1108/JIMA-08-2020-0247

Published: 10 May 2021

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