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Journal Articles

Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Muhammad Mohsin Butt, Kok Wei Khong, Muhammad Alam

Journal of Islamic Marketing (2021) 12 (6): 1219–1238.

https://doi.org/10.1108/JIMA-04-2020-0109

Published: 18 May 2020

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Journal Articles

The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism

Stephen Wilkins, Muhammad Mohsin Butt, Farshid Shams, Andrea Pérez

Journal of Islamic Marketing (2019) 10 (4): 1308–1331.

https://doi.org/10.1108/JIMA-11-2017-0132

Published: 09 April 2019

View article titled, The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism

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Journal Articles

Religious symbolism in Islamic financial service advertisements

Muhammad Mohsin Butt, Ernest Cyril de-Run, Ammen U-Din, Dilip Mutum

Journal of Islamic Marketing (2018) 9 (2): 384–401.

https://doi.org/10.1108/JIMA-03-2017-0034

Published: 11 June 2018

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Journal Articles

Intention to choose Halal products: the role of religiosity

Arshia Mukhtar, Muhammad Mohsin Butt

Journal of Islamic Marketing (2012) 3 (2): 108–120.

https://doi.org/10.1108/17590831211232519

Published: 22 June 2012

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Journal Articles

Attitudes towards offensive advertising: Malaysian Muslims' views

Ernest Cyril De Run, Muhammad Mohsin Butt, Kim‐Shyan Fam, Hui Yin Jong

Journal of Islamic Marketing (2010) 1 (1): 25–36.

https://doi.org/10.1108/17590831011026204

Published: 26 March 2010

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Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism

Religious symbolism in Islamic financial service advertisements

Intention to choose Halal products: the role of religiosity

Attitudes towards offensive advertising: Malaysian Muslims' views

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