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Journal Articles

How brand personality, experience, affection and involvement cultivate post-behaviours in Muslim fashion branded garment

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Faizan Abd Jabar, Nik Mohd Hazrul Nik Hashim, Mashita Abdul Jabar, Mohd Nazri Mohd Noor
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing 1–39.
https://doi.org/10.1108/JIMA-01-2025-0042
Published: 24 March 2026
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Journal Articles

Towards a greener drive: examining the dynamics of brand positioning, value, promotions and post-purchase behaviours among muslim consumers

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Zafirah Hanoum Ahmad Ariff, Nik Mohd Hazrul Nik Hashim
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
https://doi.org/10.1108/JIMA-04-2025-0247
Published: 26 January 2026
View article titled, Towards a greener drive: examining the dynamics of brand positioning, value, promotions and post-purchase behaviours among muslim consumers
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Journal Articles

Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products: A conceptual framework

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Mohammad Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Mohammad Hafizi Bin Azmi
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (4): 799–822.
https://doi.org/10.1108/JIMA-01-2017-0005
Published: 24 September 2018
View article titled, Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products: A conceptual framework
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Journal Articles

Intention of and commitment towards purchasing luxury products: A study of Muslim consumers in Malaysia

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Nur Jahan Khan, Mohammed Abdur Razzaque, Nik Mohd Hazrul
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (3): 476–495.
https://doi.org/10.1108/JIMA-12-2015-0091
Published: 11 September 2017
View article titled, Intention of and commitment towards purchasing luxury products: A study of Muslim consumers in Malaysia
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