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Guest editorial

Noha M. El-Bassiouny, Wafa El Garah, Hadeer Hammad, Marina Schmitz

Journal of Islamic Marketing (2021) 12 (3): 469–478.

https://doi.org/10.1108/JIMA-04-2021-379

Published: 13 May 2021

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Journal Articles

A conceptualization of the role of religiosity in online collaborative consumption behavior

Soha Abutaleb, Noha M. El-Bassiouny, Sara Hamed

Journal of Islamic Marketing (2021) 12 (1): 180–198.

https://doi.org/10.1108/JIMA-09-2019-0186

Published: 20 February 2020

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Journal Articles

Back to the future: historical nostalgia and the potentials for Islamic marketing research

Noha M. El-Bassiouny, Nada Zahran

Journal of Islamic Marketing (2018) 9 (3): 673–682.

https://doi.org/10.1108/JIMA-04-2018-0069

Published: 24 September 2018

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Journal Articles

The Trojan horse of affluence and halal in the Arabian Gulf

Noha M. El-Bassiouny

Journal of Islamic Marketing (2017) 8 (4): 578–594.

https://doi.org/10.1108/JIMA-12-2015-0094

Published: 13 November 2017

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Journal Articles

An Islamic macromarketing perspective on sustainability

Noha M. El-Bassiouny, Jonathan A.J. Wilson, Suzan Esmat

Journal of Islamic Marketing (2017) 8 (2): 187–203.

https://doi.org/10.1108/JIMA-09-2015-0069

Published: 12 June 2017

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Guest editorial

A conceptualization of the role of religiosity in online collaborative consumption behavior

Back to the future: historical nostalgia and the potentials for Islamic marketing research

The Trojan horse of affluence and halal in the Arabian Gulf

An Islamic macromarketing perspective on sustainability

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