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Journal Articles

Children as consumers: influence strategies and decision-making roles in Arab households

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Suhail M. Ghouse, Omar Durrah, Monica Chaudhary
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 875–897.
https://doi.org/10.1108/JIMA-11-2023-0353
Published: 14 October 2025
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Journal Articles

Arab’s children’s influence on the buying process: comparing parent and child perceptions

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Suhail Mohammad Ghouse, Monica Chaudhary, Omar Durrah
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (5): 1069–1088.
https://doi.org/10.1108/JIMA-08-2019-0160
Published: 28 December 2020
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Journal Articles

Socialization and the buying behaviour of the Arab child consumers: insights from Oman

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Suhail M. Ghouse, Monica Chaudhary, Omar Durrah
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 461–478.
https://doi.org/10.1108/JIMA-09-2018-0176
Published: 17 May 2019
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Journal Articles

Young consumer’s influence: a study of Gulf region

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Monica Chaudhary, Omar Durrah, Suhail M. Ghouse
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (2): 495–510.
https://doi.org/10.1108/JIMA-04-2018-0068
Published: 22 November 2018
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