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Journal Articles

The role of Halalness, perceived authenticity and food quality for Muslims to revisit international chain restaurants

Abdul Halim Mohd Rahimi, Aleff Omar Shah Nordin, Samar Rahi, Aamir Rashid, Fei Long, Abdul Hafaz Ngah
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing 1–27.
https://doi.org/10.1108/JIMA-02-2025-0137
Published: 10 February 2026
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Journal Articles

What influences consumer’s intention to adopt Islamic digital wallet? Decoding the role of diffusion of innovation and Hofstede’s cultural model

Samar Rahi, Mazuri Abd.Ghani, Firas Mohammed Alnasr, Mahmoud Alghizzawi, Aamir Rashid
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 37–53.
https://doi.org/10.1108/JIMA-01-2025-0002
Published: 20 May 2025
View article titled, What influences consumer’s intention to adopt Islamic digital wallet? Decoding the role of diffusion of innovation and Hofstede’s cultural model
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Journal Articles

To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory

Nur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis, Jassim Ahmad Al-Gasawneh
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2310–2328.
https://doi.org/10.1108/JIMA-09-2023-0288
Published: 04 June 2024
View article titled, To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory
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Journal Articles

I love my cosmetics: educated young Muslim’s behaviour of non-halal certified cosmetics

Abdul Hafaz Ngah, Tuan Mastiniwati Tuan Mansor, Cécile Gabarre, Samar Rahi, Shahbaz Khan, Rohana Ahmad
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2798–2820.
https://doi.org/10.1108/JIMA-06-2021-0196
Published: 13 December 2022
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Journal Articles

Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia

Firdaus Firdaus Halimi, Serge Gabarre, Samar Rahi, Jassim Ahmad Al-Gasawneh, Abdul Hafaz Ngah
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2437–2461.
https://doi.org/10.1108/JIMA-01-2021-0014
Published: 14 June 2021
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