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The role of Halalness, perceived authenticity and food quality for Muslims to revisit international chain restaurants

Abdul Halim Mohd Rahimi, Aleff Omar Shah Nordin, Samar Rahi, Aamir Rashid, Fei Long, Abdul Hafaz Ngah

Journal of Islamic Marketing 1–27.

https://doi.org/10.1108/JIMA-02-2025-0137

Published: 10 February 2026

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Journal Articles

What influences consumer’s intention to adopt Islamic digital wallet? Decoding the role of diffusion of innovation and Hofstede’s cultural model

Samar Rahi, Mazuri Abd.Ghani, Firas Mohammed Alnasr, Mahmoud Alghizzawi, Aamir Rashid

Journal of Islamic Marketing (2026) 17 (1): 37–53.

https://doi.org/10.1108/JIMA-01-2025-0002

Published: 20 May 2025

View article titled, What influences consumer’s intention to adopt Islamic digital wallet? Decoding the role of diffusion of innovation and Hofstede’s cultural model

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Journal Articles

To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory

Nur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis, Jassim Ahmad Al-Gasawneh

Journal of Islamic Marketing (2024) 15 (9): 2310–2328.

https://doi.org/10.1108/JIMA-09-2023-0288

Published: 04 June 2024

View article titled, To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory

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Journal Articles

I love my cosmetics: educated young Muslim’s behaviour of non-halal certified cosmetics

Abdul Hafaz Ngah, Tuan Mastiniwati Tuan Mansor, Cécile Gabarre, Samar Rahi, Shahbaz Khan, Rohana Ahmad

Journal of Islamic Marketing (2023) 14 (11): 2798–2820.

https://doi.org/10.1108/JIMA-06-2021-0196

Published: 13 December 2022

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Journal Articles

Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia

Firdaus Firdaus Halimi, Serge Gabarre, Samar Rahi, Jassim Ahmad Al-Gasawneh, Abdul Hafaz Ngah

Journal of Islamic Marketing (2022) 13 (11): 2437–2461.

https://doi.org/10.1108/JIMA-01-2021-0014

Published: 14 June 2021

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The role of Halalness, perceived authenticity and food quality for Muslims to revisit international chain restaurants

What influences consumer’s intention to adopt Islamic digital wallet? Decoding the role of diffusion of innovation and Hofstede’s cultural model

To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory

I love my cosmetics: educated young Muslim’s behaviour of non-halal certified cosmetics

Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia

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