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An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance

Edi Suandi, Herri Herri, Yulihasri Yulihasri, Syafrizal Syafrizal

Journal of Islamic Marketing (2023) 14 (6): 1438–1462.

https://doi.org/10.1108/JIMA-07-2021-0225

Published: 08 April 2022

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