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Journal Articles

Exploring marketing orientation in integrated Islamic schools

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Ayesha Latif Shaikh, Syed Hasnain Alam Kazmi
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1609–1638.
https://doi.org/10.1108/JIMA-11-2019-0241
Published: 08 March 2021
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Journal Articles

Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country

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Muhammad Saeed Shahbaz, Mudaser Javaid, Syed Hasnain Alam Kazmi, Qamar Abbas
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (7): 1479–1491.
https://doi.org/10.1108/JIMA-04-2020-0094
Published: 17 February 2021
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