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Journal Articles

Effect of brand equity on halal e-tailers brand loyalty: mediating role of brand association and moderating role of consumer experience

Journal of Islamic Marketing 1–23.

https://doi.org/10.1108/JIMA-08-2025-0537

Published: 28 April 2026

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Journal Articles

Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach

Ayesha Akter Sumi, Saif Ahmed, Syed Shah Alam

Journal of Islamic Marketing (2024) 15 (4): 1155–1182.

https://doi.org/10.1108/JIMA-09-2023-0271

Published: 25 January 2024

View article titled, Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach

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Journal Articles

Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?

Syed Shah Alam, Rohani Mohd, Badrul Hisham

Journal of Islamic Marketing (2011) 2 (1): 83–96.

https://doi.org/10.1108/17590831111115268

Published: 29 March 2011

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