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Journal Articles

Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

Siti Nurunnajwa Shamsudin, Elistina Abu Bakar, Syuhaily Osman, Nuradli Ridzwan Shah Mohd Dali

Journal of Islamic Marketing (2025) 16 (2): 651–667.

https://doi.org/10.1108/JIMA-08-2023-0245

Published: 29 October 2024

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Journal Articles

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman, Fon Sim Ong, Md Nor Othman, Kok Wei Khong

Journal of Islamic Marketing (2014) 5 (2): 178–197.

https://doi.org/10.1108/JIMA-01-2013-0005

Published: 03 June 2014

View article titled, The mediating effect of mood on in-store behaviour among Muslim shoppers

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